To strengthen voluntarism and collective action for Swachhata, a fortnight of 'Swachhata Hi Seva' (SHS) has been observed since 2017. This annual campaign has been exemplifying the "Whole of Society" and "Whole of Government" approach bringing together citizens, institutions, and leadership at all levels. Over the years, this campaign has grown in its scale and impact. Swachhata Hi Seva 2025 The SHS- 2025 is being jointly organized by Ministry of Housing and Urban Affairs (MoHUA) and the Department of Drinking Water and Sanitation (DDWS), Ministry of Jal Shakti. The campaign duration is 17th Sept, 2025 - 2nd Oct,2025. October 2nd is being observed as Swachh Bharat Diwas. This year's theme, 'Swachhotsav,' aligns with the festive spirit of the period. The key focus areas of the SHS- 2025 campaign are: Transformation of Gleanliness Target Units (CTUs) wherein difficult and dirty spots will be identified, mapped and cleared in the time bound manner Clean Public Spaces: General cleanliness of establishments / institutions and high footfall spaces SafaiMitra Suraksha Shivirs: Single window camps for preventive health checkup and linking with welfare schemes Clean Green Utsav: Eco - friendly and zero waste celebration Advocacy: Swachh Sujal Gaon, Waste to Art, Clean Street Food, RRR Centers etc. Like previous years, when crores of people have voluntarily joined at lakhs of sites to contribute one hour of voluntary swachhata service. This year, the simultaneous nationwide shramdaan, 'Ek Din, Ek Ghanta, Ek Saath' is proposed on 25thSept, 2025 with a call to action to citizens for joining hands for the nation's cleanliness. ln the States/UTs/constituencies where the areas are affected by flooding/natural calamities may take up SHS activities based on ground conditions, care may be taken to club swachhata, sanitation and hygiene with flood relief and rehabilitation measures. To view the campaign updates, visit https://swachhatahiseva.gov.in/